Watts Industrial Tyres Expands Brazilian Output - Tire Review Magazine

Watts Industrial Tyres Expands Brazilian Output

(Clacton, U.K./Tyres & Accessories) Gloucestershire, U.K.-based, Watts Industrial Tyres has expanded its production facility in Brazil, together with its joint venture partner, Souza Pinto Ind. & Com. De Artefatos De Borrahca Ltda.

Watts and Souza Pinto commenced manufacturing of a limited range of resilient solid tyres in late 2001, and have expanded the facilities product range over the last four years. The initial strategy in setting up the facility was to service the rapidly growing Brazilian market, as well as taking advantage of the opportunities presented by the Mercosur markets. The Brazilian Watts factory and central warehouse is based in Lorena, on the main Rodovia Presidente Dutra highway between Sao Paolo and Rio de Janeiro, and has grown from a 1,300 square metre facility to its new current size of 4,400 square metres.

According to the companies, Souza Pinto’s in-depth knowledge of the market as well as its previous manufacturing experience in both solid tyres and rubber compounding, was a perfect match for Watts Industrial Tyres, and the brands produced in Brazil now include the “industry’s favourite,” Kargo K2. Watts products are approved by a number of major OEM’s around the world, and Watts/Souza Pinto are the principal supplier of solids and pneumatics to the Nacco Brazil plant, which produces fork lifts under the Hyster and Yale brands, having recently launched the new Hyster Fortis and Yale Veracitor VX models.

Commenting on the expansion, Ernani Souza Pinto Filho, managing director of Souza Pinto, said: “We are very proud of our joint achievement with Watts over the past four years and the expansion will consolidate our position, as well as helping us to secure our future market share expectations. Brazil is also a very important springboard into the other Mercosur markets which are developing at a significant pace.”

Watts Industrial Tyres are the U.K.’s market leader, and exports most of its global production capacity throughout 60 countries, as well as owning subsidiaries in France, Germany and the U.S. The company offers one of the widest ranges of industrial tyre products available including solid, pneumatic, polyurethane, and puncture proofing products. It now has production facilities in Brazil, Sri Lanka, China and the U.K.

You May Also Like

Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

Yokohama-HRT-Advan

Yokohama Rubber has signed a partnership agreement with Mercedes-AMG Customer Racing’s Haupt Racing Team (HRT). As part of the Advan Challenge that seeks to maximize sales of Advan tires, Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) by supplying its Advan racing tires for the Mercedes-AMG GT3 being entered in those races by HRT.

Hercules launches the Terra Trac Cross-V AW, Roadtour Connect AS tires in Canada

Both the Terra Trac Cross-V AW and Roadtour Connect AS are backed by the Hercules Performance Promise warranty.

Hercules-combo1400
Ag tires and the duality of deflection

Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.

BKT_AGRIMAXFACTOR_Field
Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

Discount-Tire-LA-Angels
Hercules Tire introduces the Ag-Trac F-2 agricultural tire

This robust tire designed for multiple farm surfaces is offered in two 16-in. sizes for 2WD front tractor wheel positions.

Hercules-AG-Trac-F-2

Other Posts

Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear-Ryan_Waldron
Maverick Tire Changer: Bead massage

The bead massage feature on the Maverick tire changer helps with better tire and wheel fitment for balancing.

Hunter-bead-massage
Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

PLT-TIre-Fitments-Sourcebook
Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

Yokohama-Mexico-Groundbreaking-event