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Pirelli Partners with BMW Car Club of America

Tire Review Staff
By Tire Review Staff
Published:

Pirelli Tire North America partnered with the BMW Car Club of America for its 2014 Oktoberfest on June 16-20. The annual event is a way for BMW owner and enthusiast to celebrate their vehicles.BMW 2014 OktoberfestRS

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Pirelli was the title sponsor of Oktoberfest’s Concours event as well as provided support for additional activities throughout the week.

“We are proud to strengthen our relationship with the BMW brand even further with our new support of the 2014 Oktoberfest event,” said Paolo Ferrari, PTNA CEO and chairman. “This reflects our commitment to our premium strategy and growth in the North American market. The BMW Car Club of America has an esteemed membership and enthusiast base that needs UHP products to optimize the luxury driving performance of the cars they are passionate about. Therefore we are honored to provide that through our premium tire offering and engage them at these events and through our OE fitments with BMW.”

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Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

Christian Hinton
By Christian Hinton
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Cosmo Tires, distributed by Tire Group International, has introduced changes to its mileage warranty and road-hazard programs which will now feature a mileage warranty of 40,000-70,000 miles for all passenger and light truck tires offered.

“Our products are over-built and tested on the most rigorous tracks and terrains around the globe and this reflects our investments in manufacturing and quality. Now, all passenger and light truck tires carry Cosmo’s road hazard and mileage warranty ranging from 40,000-70,000 miles," said Dominick Montouri, chief strategy officer of Tire Group International, said.

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