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Hangover Star Featured in Bridgestone Campaign

Tire Review Staff
By Tire Review Staff
Published:

Hangover actor Ken Jeong stars in Bridgestone Americas latest television spot for its Ecopia line of fuel-efficient tires.

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The ad is aimed at savings-minded consumers, demonstrating how the Ecopia EP422 Plus can enable drivers to travel an extra 20 miles per tank, Bridgestone said.

“Better fuel-efficiency translates to savings at the pump, and that continues to resonate with Americans as they look to stretch their dollars,” said Philip Dobbs, chief marketing officer at Bridgestone Americas. “Ken Jeong’s unique comedic style as he cruises past gas stations is the perfect way to demonstrate how choosing the right tire can deliver increased savings at the pump and keep more money in the bank.”

Bridgestone’s latest television ad campaign will premiere May 25 during programming on ESPN, NBC Sports Network, AMC, HGTV and more.

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Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

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Cosmo Tires, distributed by Tire Group International, has introduced changes to its mileage warranty and road-hazard programs which will now feature a mileage warranty of 40,000-70,000 miles for all passenger and light truck tires offered.

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