ATD Launches Custom Wheel Web Site

The site – at www.WheelEnvizio.com – allows consumers to “fit” their vehicles with custom wheels virtually over the Internet.

State-of-the- art graphics and advanced vehicle modeling technology allows consumers to choose from hundreds of wheel styles that fit their vehicles. The Envizio site “digitally installs” the wheels, allows users to rotate the image 360 degrees, select a paint color, save a photo and even e-mail the image to a friend.

ATD has also included a dealer locator on the site to drive consumers to dealers with the expertise to service high performance tires and custom wheels.

“Envizio is another valuable tool ATD has developed to support our independent dealer network," said Ron Sinclair, ATD’s vice president of marketing. "We will use a number of marketing strategies to build awareness among high-potential wheel consumers and we expect this initiative to drive substantial business to our dealer partners."

Nestled in between a thick wooded forest and a beautiful 13-acre lake in Ohio’s Mahoning County is a small farm and homestead. It’s unassuming, really. The kind of place you might pass right by without noticing on your way from here to there.

A little over a century-and-a-half ago, it was the birthplace of the man who would fundamentally change American agriculture forever, but today, that small farm is home to test tracks and testing facilities designed to put tomorrow’s farm tires to the test. To push the limits of what’s possible, pioneering the latest technology that allows farm tires to go where they never have before. To stand strong in the fields and ride soft on the roads. To tread lightly over soil and roots, while translating ever-increasing horsepower to traction in the fields.