Yokohama Tire Partners with Outdoor Recreation Nonprofit

Yokohama Tire Partners with Outdoor Recreation Nonprofit

Yokohama has partnered with "Tread Lightly!" to promote stewardship and education around responsible outdoor recreation.

Yokohama Tire is now an official partner of Tread Lightly!, the U.S.-based nonprofit organization that’s dedicated to promoting responsible outdoor recreation through stewardship and educational programs, the company said.

“We’ve been a huge participant of off-road activities via motorsports and our Geolandar line of tires,” Alan Holtschneider, Yokohama’s director of marketing, said. “That’s why Tread Lightly!’s staunch belief in ‘Protecting the Fun’ completely aligns with our values.”

Holtschneider said Yokohama will assist Tread Lightly!’s efforts with forest clean-ups, building infrastructure, trail remediation and major off-road post-event clean-ups. Yokohama said its first project with Tread Lightly! was in the Shawnee National Forest outside of Herod, Illinois. Holtschneider said Yokohama joined in and helped repair a kiosk, pavilion frame and roof.

You May Also Like

VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.

VIP-Tire-Waterbury-Customer-Appreciation-Event

Joe’s Tire Shop and VIP Tires & Service hosted a customer appreciation event on July 10 in Waterbury, Connecticut. The event marked the start of promotions running through Aug. 21. The promotions include $50 off any service costing more than $100 and "Oil Changes for Education," where all proceeds from Valvoline oil changes, priced at $10, will be donated to Waterbury Public Schools. Diesel oil changes are not included in the promotion.

ASE to provide a testing and certification program for xEV high-voltage safety

Once the test is passed, the test-taker receives an electronic credential and a certificate.

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400
PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400
Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system
Other Posts
Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager
Yokohama Tire releases the GEOLANDAR A/T4 G018 tire

Over 50 LT-metric sizes are expected to be available by year end and more than 130 Euro-metric and LT-metric sizes are planned.

Yokohama-Geolandar-AT4
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion
ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

ATD-Georgia-Facility-Outside