Yokohama Rubber Co., Ltd. began supplying its Advan Sport V105 tires in October to Porsche AG as original equipment (OE) for use on the Cayenne premium SUV.
Yokohama tires have been used as OE on Porsche’s Cayenne since the SUV was first introduced with the new Cayenne the third model to be fitted with Yokohama tires. The Cayenne model comes equipped with 285/35ZR22 (106Y) size front tires and 315/30ZR22 (107Y) rear tires. The third model of the Cayenne has been sold globally since the end of 2018.
The Advan Sport V105 is a high-performance tire developed by Yokohama Rubber primarily for use on high-power premium automobiles. The tire delivers excellent driving performance combined with superior comfort and safety characteristics, the company says. The original equipped tire was developed together with Porsche and the “N0” mark on the side of each tire indicates Porsche’s approval of the tire.
Under its medium-term management plan, Grand Design 2020 (GD2020), Yokohama Rubber has positioned the expansion of its presence in the premium tire markets as the core goal for its consumer tire business, the company says. One of the specific strategies for achieving that goal is the “premium-car tire strategy,” which aims to increase the use of Yokohama tires as OE on premium cars in Japan and abroad.