Yokohama Tire partners with California State Parks Foundation

Yokohama Tire has added the California State Parks Foundation to its list of partnerships. Yokohama said it is also working with “Tread Lightly!” and Surfrider North Orange County on several environmental-related projects.

“Yokohama is honored to help California State Parks Foundation and its mission to protect and preserve the California state park system, for the benefit of all,” Alan Holtschneider, Yokohama’s director of marketing said. “They do incredible work and we’re eager to help.”

Yokohama said it will be supporting California State Parks Foundation via volunteer work and through a special community outreach program where the tire manufacturer will donate 5% of its total sales from its new, national park-inspired GeoLandar merchandise collection.

To begin the partnership, Holtschneider said Yokohama will support California State Parks Foundation at three Malibu-area sites: Point Dume State Beach, Malibu Lagoon State Beach and Will Rogers State Historic Park; and three projects in San Diego: Silver Strand State Beach, Palomar Mountain State Park and Old Town San Diego State Historic Park.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."