The tiremaker has signed to be the official tire of two Triple-A minor league teams, the Scranton Yankees and Memphis Redbirds, according to Dan King, Yokohama’s vice president of sales.
Each team will offer prominent signage, multiple hospitality events and product displays. There will also be promotions centered around the team and Yokohama, including in-store ticket giveaways and in-stadium contests.
"The baseball sponsorships and promotions are designed to drive traffic to local dealers to enable them to sell more Yokohama tires," said King. (Tire Review/Akron)