Yokohama Tire Corp. will continue to sponsor two Major League Baseball teams in 2015: the New York Yankees and Los Angeles Angels.

“The Yankees and Angels have extremely dedicated fan bases,” said Alan Holtschneider, Yokohama’s director of marketing. “The Yankees are baseball’s most storied franchise with 27 Championships, and the Angels are always in the playoff mix. Both are strong teams in great markets for us.”

Holtschneider said the team sponsorships, branding and promotions are designed to build awareness of Yokohama and drive consumer traffic to local dealers.

“These sponsorships offer Yokohama exceptional visibility to fans, thanks to signage in centerfield at Angel Stadium and the left-field bleacher wall in Yankee Stadium” he said.

Yokohama will also have home plate rotational signage at Angels games, as well as in-game promotions such as “Lucky Fan-of-the-Game” giveaways at select games throughout the season.