Yokohama a Repeat Sponsor of Concours d'Elegance

For the ninth year running, Yokohama Tire Corp. is the official tire of the Pebble Beach Concours d’Elegance, scheduled for Aug. 18.

“The Pebble Beach Concours d’Elegance is a premier event and ideal place to promote our flagship Advan brand,” said Alan Holtschneider, Yokohama senior director of marketing communications. “People attending will have access to some of the most prestigious cars and motorcycles in the world and join Yokohama in celebrating this legendary automotive gathering. They can stop by our exhibit to see our new tires plus test their driving skills playing the new GT6. There will be nothing else like it at the Concours.”

Yokohama will have a display at the event featuring the tiremaker’s UHP tire, Advan Sport V105 and Advan Neova AD08R, as well as two PlayStation race simulators and a 2013 Mercedes-Benz SL550 fitted with Advan Sport V105 tires.

In addition to the large display, Yokohama’s sponsorship agreement includes name and logo placement on every ticket, as well as a lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities, the company said.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."