Vredestein Debuts Hypertrac, its First UHP A/S Tire for North America

Vredestein Debuts its First UHP A/S Tire for North America

Vredestein's Hypertrac, a UHP all-season tire, is the first of four products the company will debut in 2020.

Aimed at giving drivers options for whatever weather they face, Vredestein launched its first UHP all-season tire built for the North American market: the Vredestein Hypertrac.

The tire, available to order in 38 sizes, kicks off Vredestein’s portfolio growth in the North American market for 2020, as the tiremaker promises to release a new product every three months. Abhishek Bisht, global head of new markets and channels for Apollo Tyres Ltd., Vredestein’s parent company, said the company set out to create a tire with superior wet performance capabilities in line with market trends and preferences of today’s consumers.

“Today’s vehicle owners place a higher premium on versatile performance than ever before and are looking for supreme confidence across a wide range of road surfaces, conditions and climates,” Bisht said.

According to Vredestein data, the 17-in.-plus segment in the replacement market – and in W, Y, Z, V and H speed ratings—represents 51% of the replacement market.    

With this in mind, the company considered the climate diversity in North America, setting its sights on creating a tire with strong wet performance, since a large part of the continent sees precipitation throughout the year. Bisht said several iterations of the tire were tested across different parts of the U.S. as well as in Finland to expose the tread to the elements.

The Hypertrac features:

  • A high-void tread pattern and optimized groove positions that allow faster water evacuation from the contact patch;
  • A tread compound that consists of a polymer-blend ratio tuned for superior wet grip;
  • Tire contour designed for dynamic pressure distribution and an optimized footprint;
  • Agility and precision-handling capabilities, with a highly engineered tire structure;
  • A balance of handling in demanding wet and dry conditions;
  • And a tread pattern with wider outer shoulders to help deliver improved cornering response.

The tire’s sidewall is also customized with a ripple effect design, created by Italian design firm, Italdesign Giugiaro, co-founded by the famed automobile designer, Giorgetto Giugiaro. Bisht said this design element is an outward reflection of the tire’s wet performance characteristics.

“Hypertrac is a successful validation of Vredestein’s research, testing and high-tech manufacturing capabilities,” said Daniele Lorenzetti, chief technology officer at Apollo Tyres. “Our global expertise, combined with a local focus on the North American market, has delivered a tire that we believe sets new standards for the all-season UHP category.”

Bisht said not only has the tire excelled in third-party testing, but it also comes with advantages for dealers who sell it. Vredestein says the Hypertrac is priced among tires in the lower Tier 1 category.

After it debuted the Wintrac Pro and all-weather Quatrac Pro last year, the Hypertrac rounds out the brand’s performance tire portfolio in North America, Bisht said.

“Hypertrac represents the next-generation of Vredestein technology, and has been engineered with the specific needs of North American consumers in mind,” said Bisht. “We are proud of this extraordinary new product, and we firmly believe it will transform how drivers view ultra-high-performance tires. Hypertrac delivers in all seasons, with no compromises, and it establishes the tone for the standards of quality, capability, and performance we will continue bringing to North America through 2020.”

The Hypertrac, which will be produced at Vredestein’s manufacturing plant in Hungary, comes in 38 sizes fitting 16- to 20-in. rim diameters. It features a 100-day trial period and a 50,000-mile warranty.

Bisht said Vredestein has three new additions specifically built for the North American market planned for 2020, including the debut of a passenger and CUV tire, an all-terrain tire for SUVs and 4x4s, as well as a highway-terrain tire.

You May Also Like

Hercules launches the Terra Trac Cross-V AW, Roadtour Connect AS tires in Canada

Both the Terra Trac Cross-V AW and Roadtour Connect AS are backed by the Hercules Performance Promise warranty.

Hercules-combo1400

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), recently launched the Hercules Terra Trac Cross-V AW and Roadtour Connect AS to the Canadian market. Both the Terra Trac Cross-V AW and Roadtour Connect AS were introduced to dealers in the United States in late 2023.

Ag tires and the duality of deflection

Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.

BKT_AGRIMAXFACTOR_Field
Hercules Tire introduces the Ag-Trac F-2 agricultural tire

This tire is designed for multiple farm surfaces and is being offered in two 16-in. sizes for 2WD front tractor wheel positions.

Hercules-AG-Trac-F-2
CMA, Double Coin adds two all-steel ST radial sizes to its RT500 tire lineup

These include ST235/80R16 and ST235/85R16 sizes and are designed explicitly for high-speed trailer use.

CMA-Double-Coin-ST-Radial-RT500
Michelin leadership talks EVs, sustainability and airless tires

Executives discuss the future of sustainable tire manufacturing, the relationship between EVs and tire waste and what’s next for airless tire technology.

Michelin-Q&A-1400

Other Posts

Yokohama Rubber’s Advan Sport V107 tires to be OE on new Mercedes

The Mercedes-AMG CLE 53 4Matic+ Coupé is being fitted with 265/40ZR19 (102Y) front tires and 295/35ZR19 (104Y) rear tires.

Advan-Sport-V107-Yokohama
EV tire satisfaction gap widens as wear rates increase, J.D. Power study finds

The J.D. Power study shows that EV owners have similar expectations of tire wear as owners of gas-powered vehicles do.

Falken secures victories at the Mint 400 using Wildpeak M/T, R/T tires

Cole and Sky Johnson secured a victory in the 4400 Unlimited Class and Josh Atteberry earned second place in the 4600 Stock Class.

Falken-Mint-400
Continental Tire introduces six new/refreshed tire products during 2024 GOLD dealer meeting

Company leadership also detailed updates to marketing/incentive programs.

Conti-welcome-logo-outside-1400