2019 Newsmakers: Apollo Vredestein - Tire Review Magazine

2019 Newsmakers: Apollo Vredestein

Apollo Vredestein launched its UHP winter product, the Vredestein Wintrac Pro, and all-weather UHP product, the Vredestein Quatrac Pro, in 2019. Find out what's in store for 2020.

Tire Review is showcasing 2019 “Newsmakers” — companies that have made headlines in the past year with tire-related news about new technology, plant openings, marketing initiatives, dealer program updates, product launches and more — that made the list as determined by top engagement on tirereview.comAfter a brief overview of each Newsmakers’ newsworthy item(s), you’ll find a company executive’s answer to this question: What can dealers expect from your company in 2020, highlighting key dealer-focused initiatives, programs and events?

News in 2019

Apollo Vredestein launched its UHP winter product, the Vredestein Wintrac Pro, and all-weather UHP product, the Vredestein Quatrac Pro, and followed up that launch with an all-weather tire marketing campaign in collaboration with the company’s dealer network. Its two new products also received high remarks in Tire Rack, Consumer Reports and other European tests this year.  


Abhishek Bisht, Global Head, New Markets and Channels:

“With 110 years of European heritage, 2020 will be a milestone year for Vredestein in North America. In 2016, North America was identified as a home market by the company’s management – a home market is where the company eyes a manufacturing facility in the medium to long term. There began a journey to design, and develop 8 product lines with over 300 sizes ‘Tailor-Made for America roads’.

“When we developed our new tire lines for North America, we spoke to people who drive the real roads, day in and day out. The result is a range that’s being tried, tested and refined for and by North American roads.

“2019 has been a phenomenal year for Vredestein, with its two newest product lines Quatrac Pro (UHP All Weather) and Wintrac Pro (UHP Winter) achieving podium position in various test results i.e Tire Rack, Consumer Reports and other European tests. The brand also topped a satisfaction survey of ‘Most and Least satisfying tire brands’ by Consumer Reports. In 2020 Vredestein will be introducing 4 new product lines:

  1. Ultra high-performance all-season
  2. High performance all season for cars and crossovers
  3. All-terrain for 4×4’s and SUV’s
  4. Highway terrain for 4×4’s and SUV’s

“With 150 sizes these products will challenge the best in their segments on performance.

“With these introductions, the brand portfolio will cover Winter, All-Weather, All-Season, UHP Summer across cars, crossovers, SUV’s, and 4×4’s.  With over 550 sizes, 70% are larger than 17 inches.

“A best in class product must be backed by best in class profitability. The brand values its customers as partners and believes in the philosophy of ‘profitable growth’. Profitability in our eyes is driven by a.) Best in class products b.) Exclusivity in distribution c.) Simple and clean commercial policy and c.) Collaborative marketing. Is seldom that we can expect highest benchmark of profitability on T1er 1 products – the Vredestein brand beats that trend.

“A simple, clean and transparent commercial policy challenges the status quo of how business has been done in the tire industry for decades – there are no backend deals no specials and customers and not left guessing.

“In 2020 we plan to expand our marketing efforts in order to drive business to our customers through continued innovative and collaborative marketing, as we increase recognition of the Vredestein brand.”

For more of Tire Review’s 2019 Newsmakers, click here.

Check out the rest of the December digital edition of Tire Review here.

You May Also Like

Firestone Airide Tennessee Plant Recognized for Safety

This is the facility’s fourth STAR award, reflecting the company’s and
teammates’ commitment to a safe and healthy work environment.

Firestone Airide, a division of Firestone Industrial Products Company, announced that the company’s Dyersburg, Tenn., manufacturing facility has received its fourth Volunteer STAR (Safety Through Accountability and Recognition) award.

The Volunteer STAR award recognizes the best-of-the-best in safety and health programming and performance. Patterned after the federal Occupational Safety and Health Administration Voluntary Protection Program, the Volunteer STAR award is the state’s highest honor for workplace safety and health.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.


Other Posts

Apollo Tyres Opens Digital Innovation Center in India

In partnership with the Telangana Government, Apollo Tyres announced the launch of a digital innovation centre in Hyderabad, India.

MEMA Announces New Structure and Brand

The realignment will allow the association to better serve members and prepare for the future of mobility.

RNR Tire Express Named to Entrepreneur’s Franchise 500 List

The RNR team is celebrating 10-plus years being named to the Franchise 500 list.

‘New Culture,’ Dealer Commitment to Fuel Nexen Tire’s Growth

Hear what Nexen Tire executives have to say about the tire industry, supply chain and what dealers can expect from the company this year.