Belle Tire has opened two new retail stores in Michigan, taking the wraps off locations in Battle Creek and Monroe.
According to Belle Tire vice president Jeff Kruse, the stores are virtually identical and are 9,900-square-foot structures with 10 service bays and two alignment bays.
“This is the first Belle Tire store in the Battle Creek area and we are pleased and excited to be entering this new market,” said Don Barnes Jr., president of Belle Tire.
The Monroe location, also Belle Tire’s first there, will take some pressure off of locations in Toledo, Ohio, and Woodhaven, Mich., that were closest to Monroe.
Both the Battle Creek and Monroe stores will employee 15 people, which include manager, assistant manager, sales staff and ASE-certified technicians.