Tire Pros dealers from coast to coast have launched several national and regional cause-related marketing programs this fall. Tire Pros Corporate teamed up with national partners to create turnkey cause-marketing programs for member dealers to participate at a local level.

For the second year, Tire Pros will help “Wipe Out Breast Cancer” by selling premium quality pink and black colored wiper blades from AutoTex at participating stores nationwide. During the month of October, a portion of the AutoTex Pink sales at participating Tire Pros locations will be donated to the National Breast Cancer Foundation.

In addition, Tire Pros has linked up with Brakes for Breasts, an organization in its fifth year that has raised more than $220,000 for the Cleveland Clinic Breast Cancer Vaccine Research Fund. During October, in honor of Breast Cancer Awareness Month, participating Tire Pros locations will offer free brake pads to consumers to help raise awareness and financial support for breast cancer.

The brake pads are generously donated by local parts suppliers nationwide and given away to customers for free. The labor and any additional parts needed for the brake service is paid for by the consumer. At the end of the promotion, each Tire Pros store will donate 10% of total brake services to the Cleveland Clinic Breast Cancer Vaccine Research Fund.

In Birmingham, Ala., seven Tire Pros dealers including Warren, Warrior, A&R, Southern Rubber, Cahaba and McGriff Tire Pros, united to hold a “Tires for Tatas” program that raised more than $7,200 for breast cancer research through the Susan G. Komen Foundation of North Central Alabama.

As part of the campaign, each member dealer donated $2 for every tire sold in the month of July to the foundation to provide support and educational services to cancer patients. Each dealer received a point-of-sale kit that included a large outdoor banner and creative files to incorporate in their local marketing efforts.

In the central part of Alabama, several Tire Pros dealers including Gipson’s, Wetumka, Toulouse and Sexton Tire Pros united for a similar “Tires for Tatas” program in August benefitting the Cancer Wellness Foundation of Central Alabama. Similar to the others, each shop donated $2 for every tire sold in the month of August to the foundation – a total of $7,400 for support and educational services to cancer patients.

In July, four Tire Pros dealers with five locations in Chattanooga, Tenn., including Johnson, Quality, Barnes and Premier Tire Pros, launched a “Treads for Hope” campaign that raised more than $7,100 for the Austin Hatcher Foundation, an organization dedicated to erasing the effects of pediatric cancer and optimizing each child’s quality of life. Participating dealers donated $2 per tire sold throughout the month to the foundation.

“Our dealers’ commitment to community is a common bond that unites Tire Pros dealers across the country and is intertwined in our brand’s DNA. We are proud of our dealers and for being locally-invested in the people and organizations where we work, live and play,” said Quick Chadwick, director of marketing for Tire Pros.

“With some 660 locally-owned stores nationwide, we understand the importance of investing in our communities and keeping our dollars and energy localized. Because our dealers support and engage with causes at all levels – local, regional and national – that gives us an opportunity to share our story and show our commitment to our communities, and that’s what makes us truly different and better.”