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TIA Releases New Consumer Tire Inflation Video for National Tire Safety Week

Want to highlight tire safety tips on your social media accounts and website? TIA has content you can use.


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The Tire Industry Association (TIA) has released a new “Tire Safety Starts with Inflation” video to celebrate National Tire Safety Week.

“Tire Safety Starts with Inflation” is an installment in a series of consumer education videos that have addressed subjects like tire repair, winter tires, TPMS, inspection, tire selection, tire registration and installing the spare tire. Since its debut in 2013, these videos have received more than 770,000 views on YouTube.

“Tire Safety Starts with Inflation” explains the importance of proper tire inflation and the potential consequences of underinflation and overloading. The video stresses the need for regular inflation pressure maintenance and using the inflation pressure listed on the vehicle’s tire placard rather than the pressure molded on the sidewall. “Tire Safety Starts with Inflation” also includes animation that shows what happens inside the tire structure when sidewalls experience over-flexing and create dangerous levels of internal heat that ultimately break down the bonds between components resulting in a separation.


“We are excited about adding ‘Tire Safety Starts with Inflation’ to our slate of consumer education videos,” said Kevin Rohlwing, TIA’s senior vice president of training. “As we approach the summer months, proper tire inflation pressure has a direct effect on the safety and performance of every pneumatic tire. By following the simple steps and guidelines outlined in the video, motorists can help protect themselves from a blow-out while increasing the life of their tires.”

The “Tire Safety Starts with” series is a collection of consumer education videos that are available on TIA’s YouTube Channel (Tire Safety Starts Here) and website. Tire retailers and manufacturers can include the link or embed code on their company websites or social media outlets without any restrictions or rights fees.

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