High-Performance Tire Considerations for Supercars
Supercars have changed drastically over the last 30 years. Here’s what you need to consider before recommending a tire for your customer’s luxury vehicle.
Yokohama Announces Price Increase Effective Nov. 1
Yokohama Tire Corp. will implement a price increase of up to 5% on its consumer replacement tires sold in the U.S., effective Nov. 1.
Yokohama’s 712L Long-Haul Drive Tire Will Have Three-Peak Mountain Snowflake Symbol
Manufactured in Yokohama’s plant in West Point, Mississippi, all four sizes of the SmartWay-verified 712L will carry the three-peak mountain snowflake symbol on the sidewall.
Yokohama Premieres New All-Season Avid Ascend LX Tire
Yokohama says the Ascend LX offers longer treadlife, dependable winter traction and a quiet ride, as well as an 85,000-mile tread life warranty on all sizes and speed ratings.
Yokohama Introduces 715R Regional Drive Tire
Yokohama Tire has launched the 715R, a new, Smart-Way verified, open-shoulder regional drive tire.
Yokohama Rubber Announces First-Half Fiscal Results
The Yokohama Rubber Co., Ltd., has announced its business and financial results for the first half (January to June) of fiscal 2019, which shows a decline in profit and sales revenue in that period.
Yokohama Offers Rebates on Select Off-Road Tires Through August
Yokohama Tire is running a national rebate promotion on its off-road tires now through Aug. 31.
Yokohama Releases Advan Apex UHP Tire
Developed for the North American market, the Y-rated Apex goes on sale Aug. 1 with 44 sizes planned, ranging from 17- to 20-in. fitments.
Yokohama Receives Subaru Supplier Award
Yokohama Tire Corp. was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category.
Yokohama Named Official Tire of Crandon International Raceway
Yokohama Tire has partnered with Crandon International Raceway, making Yokohama the “official tire” of the off-road facility.
Yokohama Tire’s Mississippi Plant Voted ‘Best Overall Industry in West Point’
Yokohama Tire Manufacturing Mississippi was voted “Best Overall Industry in West Point” by the residents of West Point, Mississippi, where it opened its plant in October 2015.
Yokohama Offers Rebate on Select Tire Lines
Yokohama Tire is running a rebate on select tire lines for consumers to earn up to $100 in the form of a Yokohama Visa prepaid card.
