News Yokohama Announces Price Increase Effective Nov. 1 Yokohama Tire Corp. will implement a price increase of up to 5% on its consumer replacement tires sold in the U.S., effective Nov. 1. Advertisement ByTire Review Staff on September 20, 2019 Yokohama Tire Corporation will implement a price increase of up to 5% on its consumer replacement tires sold in the U.S., effective Nov. 1.Click Here to Read MoreAdvertisement This includes high-performance, light truck and passenger car tires. Advertisement In this article:price increase, Yokohama Click to comment News: Falken Tires Named Sponsor of Monster Energy Supercross News: Kenda Americana Launches New Aluminum Wheels News: Nokian Tyres’ Test Center Earns LEED Platinum Certification News: Supreme Court Strikes Down Vaccine Mandate Advertisement WEBINARS Watch a webinar for free on-demand! PODCASTS Listen to the latest episode on "What's Treading". SUBSCRIBE Get the latest news in Tire Review World Tire Report.