Yokohama Receives Subaru Supplier Award

Yokohama Tire Corp. was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category.

Published: June 18, 2019

Yokohama Tire Corporation was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the Impreza.

According to SIA, the criteria for the Excellent Performance award is “achievement of SIA targets for safety, quality, cost and delivery.”

The AVID S34P is an all-season passenger car tire that offers higher fuel efficiency while also providing superior drivability and safety, Yokohama says. The tire was developed by applying the basic design and materials technology used in Yokohama’s BluEarth global tire brand.

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

By Christian Hinton

Published: April 22, 2024

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.