Yokohama Receives Subaru Supplier Award

Yokohama Tire Corp. was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category.

By Tire Review Staff
June 18, 2019

Yokohama Tire Corporation was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the Impreza.

According to SIA, the criteria for the Excellent Performance award is “achievement of SIA targets for safety, quality, cost and delivery.”

The AVID S34P is an all-season passenger car tire that offers higher fuel efficiency while also providing superior drivability and safety, Yokohama says. The tire was developed by applying the basic design and materials technology used in Yokohama’s BluEarth global tire brand.

CTDA to Host Area Meetings for California Tire Dealers

The California Tire Dealers Association will hold meetings in Sacramento and Pleasanton for education and networking.

By Christian Hinton
September 25, 2023

The California Tire Dealers Association will hold area meetings in Sacramento and Pleasanton, California on Sept. 27 and 28, respectively. Featured speakers include representatives from TireTutor, who will demonstrate the new CTDA online tire marketplace, and Westpac Wealth Partners, who will provide a presentation covering tax strategies and succession planning for tire dealers. There will also be a legislative update, as well as an opportunity for dealers to ask questions and network with their peers. Meetings are free to attend for retailers and dinner is included.