Milestar Announces Partnership with Hammerking Productions
Milestar signs partnership with Hammerking Productions to become The Official UTV Tire of King of the Hammers.
Kenda Tire Becomes Tire Supplier for Formula Drift Pro Race
Kenda signed a two-year agreement to supply its Vezda UHP Max tire to selected Formula Drift Pro drivers for the 2023 season.
Titan Sponsors Farm Fit Training at NFMS 2023 and Beyond
The sponsorship aims to shed light on the mental health crisis within the agricultural community.
Yokohama Tire Off-Road Drivers Ready to Tackle King of Hammers
Yokohama drives will compete on Geolandar off-road tires.
Discount Tire Announces ‘Defending Daytona’
The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.
Pirelli Revs Up for 2023 Motorsport Season in the US
The Italian tiremaker is set to participate in 10 North American motorsport championships.
Hankook Tire Signs Multi-Year Partnership with Lamborghini
Hankook Tire will be the exclusive tire and technical partner for the 2023 Lamborghini Super Trofeo series.
Sullivan Tire Teams Up with Charlie Coyle in New Commercial
Sullivan Tire hosted Boston Bruin Charlie Coyle, along with a group of local youth hockey players, at the Bavis Sports Complex in Rockland, MA. The event was a shoot for a new Sullivan Tire commercial as part of a partnership between Sullivan Tire and the Bruins Forward and is scheduled to air during Bruins games
Nexen Tire Named Official Tire of Cleveland Topgolf
Nexen adds another sports-marketing partnership to its portfolio.
Maxxis Spotlights Digital Wellness with ‘Eyes Up’ Interview Series
Maxxis has partnered with Ben Grannis, cyclist and motivational speaker, to reduce distracted driving.
Falken Ends Partnership with Formula Drift
Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd. in Japan, will end its Formula Drift driving program as well as its support within the Champ Off Road Racing series. “As many companies reassess their overall strategies to better handle potential constraints, Falken has decided to move its resources in different directions,” the companny said.
Hercules Tires Sponsors Sun Belt Football Championship Game
Hercules Tires sponsored the Sun Belt Football Championship game broadcasted Dec. 3 on ESPN. The Championship Game was held in Troy, Alabama. The company says the multi-year agreement marks one of the largest sponsorship agreements in Sun Belt history and provides Hercules Tires not only Title Sponsorship of the Football Championship but also designation as
