Bridgestone Partners with PGA for Diversity in Collegiate Golf
Bridgestone joined the PGA Tour’s diversity initiative, focusing on HBCU golfers and collegiate development programs.
Continental Named as the Official Tire of USF Pro Championships
Continental will serve as the presenting sponsor and official tire of the USF Pro Championships’ three ladder series.
Ceat Specialty Tires Announces Multiple Rodeo Sponsorships
The sponsorships include brand exposure on TV and social media during rodeo events, as well as branding at rodeo competitions.
This is How a Continental Marketing Executive Maximizes Tire Sales
The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.
This is How a Continental Marketing Executive Maximizes Tire Sales
The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.
Federated to Sponsor World of Outlaws Ironman 55
Federated is in the first of a multi-year agreement to sponsor the World of Outlaws NOS Energy Drink Sprint Car work area and select races as well as serve as the title sponsor for the DIRTcar Nationals.
Hankook Gears Up for Portland Formula E Debut
Hankook will use its iON race tires for its Portland Formula E race.
Yokohama Tire Renews Nitrocross Sponsorship
Yokohama Tire returns as Nitrocross’ official supplier with Advan race tires.
Titan, OTTPA Partner on Second Season of Young Guns
The Young Guns program is a series of competitions created to engage and attract younger drivers.
Hankook Tire Leads off 2023 Season as Official Tire of MLB
Hankook plans to drive brand awareness through in-game marketing and related content.
Yokohama Tire to Sponsor the 2023 Porsche Sprint Challenge
Yokohama is partnering with Porsche Motorsport and USAC for the 2023 Sprint Challenge North America.
Vredestein Sponsors FIS Alpine World Ski Championship
In 2021, the championship secured a combined TV audience of over 126 million.