Survey Finds Michelin 'Most Satisfying' Tire Brand

Michelin is the most satisfying tire brand for the second year in a row, according to AutoPacific’s Replacement Tire Buyer Dynamics and Satisfaction Study, followed by Pirelli, Goodyear, Nitto and BF Goodrich.
Overall
For the study, AutoPacific surveyed over 25,000 vehicle owners who bought replacement tires over the past 12 months. Twenty-two replacement tire brands were surveyed. The study was used to determine what is important when choosing a replacement tire and which tire brands provide the most satisfying experience. In addition, the research reveals insights on brand awareness, familiarity, brand image, and influencers on the purchase decision.

Each tire buyer rated the importance of, and their satisfaction with, 23 different tire characteristics. Thirteen characteristics were used in the calculation of the Tire Satisfaction Scores, including: fuel efficiency, traction, handling, durability, ride comfort, appearance and reputation. Using these data, AutoPacific calculated the overall winner and the top-rated brand in each category.

While Michelin was the overall most satisfying brand, winners also were calculated by tire category. Replacement tire category winners are:

Ultra-High Performance Tires – first place Michelin, second place Goodyear, third place Pirelli

Performance Tires – first place Pirelli, second place Michelin, third place Goodyear

Touring Tires – first place Kumho, second place Michelin, third place Yokohama

Passenger Car Tires – first place Michelin, second place Pirelli, third place Goodyear

Light Truck/SUV Highway Tires – first place Michelin, second place BFGoodrich, third place Goodyear

Light Truck/SUV All Terrain Tires – first place Michelin, second place Hankook, third place Goodyear

Snow/Winter Tires – first place Michelin, second place Goodyear, third place BFGoodrich

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."