Kenda Rubber Industrial Co. has named Winston-Salem, N.C.-based Parrish Tire Co. as its Authorized Kenda Distributor for the southeast region.

Parrish Tire will provide daily service to a network of Kenda Traction retailers in four states, including Virginia, North Carolina, South Carolina and Georgia.

“With distribution centers in Georgia, North Carolina, and Virginia. We are well situated to offer the expanding Kenda Traction dealer network timely and reliable access to a variety of distribution services tailored to the needs and priorities of each dealer. As the Kenda product portfolio continues to grow, we expect dealers not only to benefit from the strength and consistency of our inventory, but also the opportunity to sell profitably a wider variety of Kenda products to a wider variety of customers.” said Bill Jackson, vice president of Parrish Tire Co.