Kenda Tires Archives - Tire Review Magazine
Kenda Tires adds four drivers to roster for 2024 Formula Drift Pro season

For this 2024 season, Kenda said it will focus on enhanced fan engagement and activation, while also forging B2B partnerships at each round.

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Kenda Adds Shaun Fitzgerald as Automotive Sales Manager

As automotive sales manager, Fitzgerald will be responsible for managing strategic accounts and Kenda’s automotive tire sales growth.

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Kenda Tires Introduces Klever M/T2 Tire

The Klever M/T2 and R/T true red-letter tires will be featured in short course off-road and desert racing series across the country.

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Manufacturers Push UHP Summer Tire Segment to the Limits

In a targeted segment that caters to enthusiasts — from spirited daily drivers to weekend track warriors — dealers who are up to speed on tire features, performance and options will find success with their UHP summer customers.

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Kenda Unveils New Brand Logo

Kenda said the new logo incorporates three design elements that represent quality assurance, a strong foundation and the road ahead.

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Kenda Tire Becomes Tire Supplier for Formula Drift Pro Race

Kenda signed a two-year agreement to supply its Vezda UHP Max tire to selected Formula Drift Pro drivers for the 2023 season.

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Kenda Updates UHP Tires to Win Racing Podiums [Audio]

Kenda is out to demonstrate its ‘Podium to Pavement’ credo in performance racing.

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Kenda Updates UHP Tires to Win Racing Podiums, Talks ‘Four-Season’ Tires 

Kenda is taking its ‘Podium to Pavement’ philosophy to the track.

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Kenda Unveils Vezda Touring 4S, its First ‘Four-Season’ Offering

During the 2022 SEMA Show, Kenda Tire debuted its new “four season” tire: the Vezda Touring 4S KR211 as well as announced new sizes for its Klever M/T2 and a revamp to its UHP tire line. All this is set to launch next year, as the company looks to tackle key segments and spread awareness

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Touring Tire Trend Holds Steady

While there have been – and will continue to be – changes in the touring tire market, the segment is holding steady and remains an important part of a tire dealer’s product mix. The touring market, defined by Kenda Tires as metric or p-metric applications that apply to automotive platforms for both cars and CUVs,

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Kenda Tire Introduces Online Learning Platform

Kenda Tire has debuted an online learning platform, called Kenda eUniversity, in which dealers and their staff can use to take a deep dive into learning about Kenda’s products and the company. The platform debuted this week, and Kenda staff says it will continually update content as new products are released. Company executives gave a

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Kenda Celebrates 60 Years Highlighting Technical Prowess in US

Over the past seven years, Kenda Tire has established its tech center in North America, introduced its next generation of its PLT tire lines in the US and added tire testing equipment and technology that has helped the Taiwanese tiremaker become known for its tagline of “premium performance at a value price.” And according to

Kenda Tech Center Jimmy Yang