Nokian Tyres to support Flatrock Motorsports' Park expansion

Nokian Tyres to support Flatrock Motorsports’ Park expansion

The first phases of Flatrock Motorsports Park, which include a motor club, CIK karting track and real estate, are opening in 2024.

Nokian Tyres will ship tire material from its Southeast Tennessee factory to help Flatrock Motorsports Park reinforce safety barriers at its racing circuits in Cumberland County, Tennessee, the company said. The global tire maker operates a zero-waste-to-landfill factory in Dayton, 32 miles from the motorsports park that will feature multiple FIA-certified racing circuits, as well as events, amenities and entertainment.

Nokian Tyres said it is doubling capacity at its Dayton Factory, where it added 125 team members in 2023 as it seeks to fill growing demand for its all-season and all-weather tires in North America. Its Dayton Factory:

  • Is the only LEED v4 Silver-certified tire production facility in the world, Nokian said;
  • Recently joined the Tennessee Green Star Partnership and has won awards for its sustainability and workplace culture;
  • Is partially powered by solar energy.

The first phases of Flatrock Motorsports Park, which include a motor club, CIK karting track and real estate, are opening in 2024. Future phases include a grand prix track for motorsports events and track days, an amphitheater for concerts and lodging and dining. Flatrock is a 45-minute drive west of Knoxville and less than two hours east of Nashville.  

Tire shipments from Nokian Tyres to Flatrock will begin in the coming months. Nokian Tyres said it continues construction of a 600,000-tire warehouse on its production campus, the latest step forward in the inventor of the winter tire’s quest to make all-season and all-weather tires for drivers in the North American market.

You May Also Like

Straightaway Tire brings on industry vets to promote training initiatives

John Wafler and Jason Servidio will drive platform-wide internal training initiatives for Straightaway Tire.


O2 Investment Partners revealed that Straightaway Tire & Auto, an independent, full-service aftermarket automotive repair and service platform, has retained John Wafler and Jason Servidio to drive platform-wide internal training initiatives.

Wafler will oversee all area manager and general manager training. Previously, he spent more than two decades with RLO Training as a BLIG facilitator. According to O2 Investment Partners, he has "helped hundreds of shop owners realize the full potential of their businesses through his hands-on coaching."

TyreXpo Asia 2024 confirmed for Bangkok

The event is expected to attract over 4,000 international attendees from around 60 countries.

Hamaton to relocate its European distribution hub in Germany

The new location, still located on the Siemensring business park, will provide increased storage space and more.

Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Bill Ziegler, Ziegler Tire president, dies

Bill spent 48 years with Ziegler Tire, most recently as president.


Other Posts

Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.

Falken tests new R/T, M/T tires at The King of the Hammers

Seven different competitors fit their vehicles with Wildpeak tires.

Yokohama Rubber commits to SBTi validation for sustainable targets

This commitment letter pledges to set and submit targets that are aligned with the SBTi’s target-setting criteria within two years.

Michelin sees steady sales volume in 2023 YOY, increases NA market sales

The company said sales for the year amounted to approx. $30.6 billion, down a slight 0.9% from 2022.