Nokian Begins Testing at Spain Test Center

Nokian Tyres has begun testing in its new test center in Santa Cruz de la Zarza, Spain. All 10 tracks are being used to test the tires in extreme conditions, and the company says the “crown jewel” of the test center is the 7-kilometer-long oval track that circles the area.

The Test Center enables the company to speed up the product development cycles, Nokian says.

The new test center already has a nickname: Hakka Ring. In an internal name competition, Nokian Tyres employees suggested around 150 different nicknames for the new test center. The company says Hakka Ring was the winner as Hakka and Hakkapeliitta are well-known product brands crafted by Nokian Tyres, and as the most famous tracks in the world are called “Ring.”

Construction work at the test center began in 2018. Due to COVID-19, construction work was halted for a brief period, but continued once the situation stabilized and necessary safety measures were taken.

Now all the different tracks have been finalized, a team is being gathered around the test center, and the round building in the heart of the testing center, the Visitor Center, is also ready for use.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."