How Much do Customers Really Care About Tire Noise Mitigation?
Even if they aren’t driving an EV, some of your customers might be sensitive to road noise in the cabin, and point to tires as a culprit.

GRI Expands Sustainable Production with Recycled Carbon Black
Using recycled carbon black has gained traction as a promising alternative to fossil-based virgin carbon black.

Proper Repair of EV Sound Suppression Tires with TECH
Misinformation about repairing EV tires persists, especially those with noise-reducing foam.

Pay Attention to Tire Tread
We dive into several types of tire treads and how distinctive designs affect the way a tire performs.

USTMA Consortium Analyzes 6PPD Alternatives in Tires
6PPD is an antioxidant and antiozonant that helps prevent the degradation and cracking of rubber compounds caused by exposure to oxygen.

PPG Highlights Research Surrounding Agilon Performance Silica
PPG releases research on tire benefits with Agilon performance silica.

Airless Tires Represent Another Milestone Breakthrough
Airless tires, a potential game-changing breakthrough, may become mainstream by 2024.

Bridgestone Develops Tire Using 75% Recycled, Renewable Materials
Bridgestone said the new tire is the first street tire to use natural rubber derived from the guayule desert shrub.

What’s in a Tire? Raw Materials that Make Up Tires
The materials used in tire design continue to evolve and improve.

Helping Your Customers Make Sense of Ag Tire Technology [Audio]
Titan International’s Scott Sloan explains how dealers can best help customers with ag tire tech on the market today.

Helping Your Customers Make Sense of Ag Tire Technology
To help us differentiate ag tire technology in the market today, Titan International’s Scott Sloan joins us on the podcast.

Noise Reduction is More Important for Tires Today
Tire engineers use a bevy of tests to strive for lower decibels and create a tire that minimizes any noise distractions.
