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Nexen Continues Sponsorship of MercedesCup


Nexen Tire Corp. will once again serve as official sponsor of the ‘MercedesCup’, an ATP World Tour 250 series tennis tournament, for the second consecutive year.

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“With the continued sponsorship of the ‘MercedesCup’, one of the world’s most popular sporting events, we look forward to delivering and building a dynamic brand image of Nexen Tire in the global market,” the tiremaker said. “We will be continuing to provide opportunities for sports fans worldwide to learn about Nexen Tire through various sports marketing activities in the future.”

Throughout the tennis tournament, Nexen Tire advertisements will be prominently featured on backdrops, base panels, and LED banners. Video spots for Nexen Tire will also be broadcast on TV screens across the venue.

The 2016 ‘MercedesCup’ is scheduled for June 4-12 at Tennis Club Weissenhof in Stuttgart, Germany.

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