Double Coin Holdings launched a new advertising campaign, focusing on real-world testimonials from fleet managers and tire dealers across the country.
The ads, said CMA, Double Coin’s North American arm, “focus on the benefits of using Double Coin tires – high quality, retreadabilty, product line diversity and the ease of doing business with Double Coin.”
Aaron Murphy, vice president of CMA, said Double Coin’s market growth were due to “strategic investments in technology, supplier relationships and customer programs.
“We’ve found that more and more fleet managers and dealers are putting their money on Double Coin,” said Murphy. “This is without doubt a result of our commitment to product innovation, distribution and customer service.”
The new testimonial campaign will consist of both print and online advertising throughout the year, CMA said.
