New Study Says American Shoppers Prefer Physical Stores vs. Online - Tire Review Magazine

New Study Says American Shoppers Prefer Physical Stores vs. Online

Even with the rise of online retailers, American shoppers still appreciate the advantages of brick-and-mortar stores.

A new study commissioned by June20, a company that creates interactive and engaging retail displays, found that 84 percent of Americans prefer to shop at brick-and-mortar stores or at a combination of online and in-store retailers.

The study of 1,000 U.S. adults conducted by Propeller Insights in October 2017 found that while American consumers still love the brick-and-mortar shopping experience, the online shopping experience offers benefits they don’t easily get in stores like user reviews, videos and specifications they need to help them make choices when buying a product.

When asked what they like about the online shopping experience that is missing from an in-store experience, 42 percent of Americans say they miss the ability to compare items, and 31 percent of Americans miss the easy access to rich information about products that the in-store experience doesn’t provide.

“Our research shows that Americans gravitate to online shopping because they like having more choices and the ability to compare items with rich content and information at their fingertips. This helps them make their buying decisions,” said Jason Seed, COO of June20. “However, our research also reveals that Americans are craving the curated experience that being in a physical store brings—65 percent of Americans said they visit a physical store because they like to see and touch a product before buying it.”

While online shopping has become a common practice, there are aspects of the real-life shopping experience that American consumers still relish. Americans said the following benefits make buying a product at a store more satisfying than shopping online:

  • Being able to get exactly the thing they want – 62 percent
  • The immediacy of the experience – 61 percent
  • Being able to see the product before it is delivered – 58 percent
  • Having a hands-on experience with the product before purchasing – 53 percent
  • Being able to ensure that the product being purchased is undamaged – 53 percent

While Americans enjoy the physical experience of shopping, almost all of them (91 percent) say there are benefits of online shopping they would like to experience when shopping in-store. Chief among them:

  • The ability to find the best price on an item – 52 percent
  • Not having to waste time in lines – 50 percent
  • Being able to find user reviews, videos and other product information – 47 percent
  • The general ease of online shopping – 35 percent
  • It allows for shopping on-the-go – 34 percent
  • Easy access to rich information about products – 31 percent

You May Also Like

Apollo Tyres Onkar Kanwar receives lifetime achievement award

All India Management Association’s Managing India Awards aim to recognize those who have made a difference, creating an edge above peers.

AIMA-Awards-Apollo-Tyres

Onkar Kanwar, chairman, Apollo Tyres has been given the Lifetime Achievement Award at the All India Management Association (AIMA)’s Managing India Awards ceremony. Shri Jagdeep Dhankhar, VP of India, presented the award to Kanwar in the presence of other dignitaries from various sectors.

Kanwar was recognized for his value-driven business strategy and his able leadership, Apollo said. Apollo Tyres, under his guidance, transformed itself from an Indian manufacturer of commercial vehicle tires to a global entity with a full-fledged product portfolio, spanning three continents. According to Apollo, Kanwar is highly regarded for his constant emphasis on bettering the lives of people—be it employees, customers, business partners, shareholders or any other stakeholder—and responsiveness to change and continuous learning.

Sun Auto Tire & Service acquires 33 Caliber Auto Care locations in Texas

The 33 Caliber Auto Care locations are spread across Dallas, Houston, and San Antonio.

Caliber-Auto-care-Sun-Auto
Goodturn Tire & Auto launches platform with 24 locations

Goodturn is a family of brands that provide automotive and tire repair and maintenance services, serving approximately 90k customers in 2023.

Hunter’s new Hunter University is designed to train customers, techs and instructors

The online courses are generally presented in five-minute segments.

PR-Training-Hunter-University-1400
Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.

Recall

Other Posts

Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.

Discount-Tire-MLS-sponsorship
Net Driven acquires CarCareConnect

With this acquisition, CarCareConnect customers will gain access to Net Driven’s suite of digital storefront and digital marketing solutions.

Handshake agreement
Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.

Recall
TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

TRIB-new-website