Tenneco’s Monroe brand said it has solved the challenge of helping consumers understand the vital importance of replacing their vehicles’ worn shocks and struts through a hands-on countertop shock simulator that demonstrates how ride control units may affect driving safety.
The new Monroe “Feel the Difference” shock simulator invites consumers to cycle a miniature vehicle’s suspension through a variety of driving conditions. The consumer can see a side-by-side comparison of an axle equipped with a worn shock or strut and one featuring a properly functioning unit. The simulator – offered in a space-saving design ideally suited for a repair shop service desk – is available to all members of the 2017 Tenneco Expert Plus loyalty program.
“Thousands of shop professionals have faced the challenge – perhaps on even a daily basis – of explaining why a customer should invest in new ride control products. This invaluable new tool helps reinforce their service recommendation by allowing the consumer to experience the difference between old and new in a side-by-side simulation,” said John Perrin, executive director of marketing and engineering, North America Aftermarket, Tenneco.
The simulator’s worn shock fails to properly control suspension movement, permitting potentially dangerous tire hop, while the properly functioning shock helps maintain firm tire-to-road contact. The unit’s text and graphics explain that replacing worn shocks and struts can help improve vehicle control and handling, reduce premature tire wear and shorten stopping distance under certain driving conditions.
