MNA Adds to Detroit Auto Show Splash

Michelin North America has launched a new digital tool to help journalists, bloggers and others keep up with developments from the North American International Auto Show (NAIAS) in Detroit.

MNA supports the media center at NAIAS, and will launch the new tool on Jan. 9.

The tool, Michelin Media Live (live.michelinmedia.com), “is an innovative communications platform designed to be an ongoing resource for media and a place for automotive enthusiasts to engage,” the tiremaker claimed.

Michelin Media Live will post high-resolution photographs from the show floor, 360-degree videos, real-time conversations and news. In addition, Michelin Media Live will maintain a running list of all vehicle unveilings as they occur.

Michelin Media Live will employ YouTube, Flickr, Twitter and Facebook to publish up-to-the-moment news and information. Journalists covering NAIAS 2012 are encouraged to use the hashtag #NAIAS when posting stories and comments regarding the show on Twitter. A sampling of these tweets will be incorporated into a Twitter feed that allows the media and enthusiasts to follow the conversation and engage.

"The social media sphere is constantly evolving, so it is essential that we provide innovative ways to engage with the brand," said Edna Johnson, vice president, communication and brands. “With this tool, we are able to stretch beyond traditional social media capabilities and offer a comprehensive, minute-by-minute look at one of the most celebrated automotive events in the world.”

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."