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Michelin Renews Support for ‘Back on the Road’

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Michelin Americas Truck Tires (MATT) will continue to support Arrow Truck Sales’ Back on the Road Program as a 2012 sponsor. The program provides one deserving truck driver with a truck and a job to get him or her back on the road, as well as many more prizes designed to keep the driver on the road.

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“This program enables a fresh start to a driver’s career in the trucking industry, and Michelin is proud, once again, to play a part in getting someone back on the road in 2012,” said Jaye Young, country marketing manager for MATT. “It is very moving each year to see the hope and financial opportunity that this program offers the winner.”

As a part of the sponsorship, MATT will donate Michelin tires, including the XZA3+ Evertread steer tires and the X One XDA Energy drive tires. The winning trucker also will be enrolled in the Michelin Advantage Program, which provides a variety of business tools; the same pricing on both Michelin tires and retreads, whether at home or on the road; and offers access to Michelin OnCalll emergency road service with no dispatch fee.

Each year, Back on the Road candidates are nominated via a 250-word essay submitted on the program’s website, arrowtruck.com/backontheroad. Nominations include, but are not limited to, truck drivers who have faced loss or unfortunate circumstances beyond their control or drivers who have selflessly advocated for the profession and the trucking industry in general.

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The winner will be announced at the Mid-America Trucking Show March 22-24 in Louisville, Ky.

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