In its Replacement Tire Buyer Dynamics and Satisfaction Study, AutoPacific surveyed over 15,000 vehicle owners who bought replacement tires over the past 12 months, with 28 replacement tire brands surveyed. The study was used to determine what is important when choosing a replacement tire and which tire brands provide the most satisfying experience in seven basic categories of tires.
Each tire buyer rated the importance of, and their satisfaction with, 14 different tire characteristics including: safety, durability, price, wet traction, handling, mileage warranty, brand reputation, ride comfort, dry traction, fuel efficiency, tire noise and appearance, snow traction and off-road capability.
The top satisfying tire brand overall is Michelin, followed by Pirelli.
Replacement tire category winners are:
Ultra-High Performance Tires Yokohama
Performance Tires Pirelli
Touring Tires Hankook
Passenger Car Tires Michelin
Light Truck/SUV Highway Tires Michelin
Light Truck/SUV All Terrain Tires Michelin
Snow/Winter Tires Firestone