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Michelin Debuts Long-Awaited BFG Rugged Terrain Tire

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More than a year in the making, Michelin North America finally took the wraps off of the BFGoodrich Rugged Terrain T/A, the latest BFG-brand light truck/SUV radial.
The BFGoodrich Rugged Terrain T/A
The tire was originally slated for a 2010 introduction, but production was rescheduled when demand increases and product shortages forced MNA to increase production of existing light truck products over new offerings.

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“Our goal is to create quality products that appeal to every kind of driver,” said Marcus Baffoe-Bonnie, marketing manager for the BFGoodrich brand. “The BFGoodrich Rugged Terrain T/A tire fits distinctly between the Long Trail T/A Tour tire, which is designed for pure on-road driving, and the All Terrain T/A KO tire, which can go as far off-road as you want. The Rugged Terrain T/A tire is for drivers who want a versatile tire to go to work during the week, as well as on a weekend adventure.”

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Available for purchase as of May 1, the BFGoodrich Rugged Terrain T/A tire is described as a “lifestyle tire” by the company, and was developed for light truck and sport utility vehicle owners “looking to upgrade to a tire with aggressive off-road looks combined with low rolling resistance, reduced noise and year-round traction.”

The tire is available in 36 sizes ranging from 15 to 20 inches in wheel diameter, including LRE-rated sizes for greater load-carrying capacity. Twelve of the sizes are LT-metric, and all P-metric sizes are T speed-rated.

The new tire was rolled out during a special tire trade and enthusiast media launch at The Boulders Resort in Carefree, Ariz., in the Sonora Desert.

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MNA said the addition of the Rugged Terrain T/A tire fills this void in the BFGoodrich portfolio and “increases the BFGoodrich brand’s light truck market coverage to 97% in the P-metric and 95% in the LT-metric categories.”

Michelin said that the tire’s “combination of tread design and compound development resulted in a 30% improvement over the Rugged Trail T/A in wet weather performance” compared to its product cousins.  

The tread features a special noise reduction element, two large circumferential grooves for water evacuation, an aggressive tread design that wraps over the shoulder “for a bold look and enhanced off-road traction,” and proprietary Equal Tension Containment System (ETEC System) technology for “toughness for all terrains.”

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For consumers, the tire comes with a 50,000-mile manufacturer’s limited tread life warranty and carries a UTQG of 480 AB.

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