LIVE AT SEMA: Schrader Helps Reduce TPMS Inventory Costs

At the 2009 SEMA Show, Schrader International introduced the EZ-Sensor Programmable Tire Pressure Monitoring Sensor.

Schrader said the new product is “a first-of-its-kind aftermarket sensor that will allow tire dealers and service centers to dramatically reduce the number of TPMS sensor SKUs they need to stock.”

Designed to replace malfunctioning or defective TPMS sensors, EZ-Sensors will be capable of being programmed with a sensor ID, the correct sensor protocol and functionality needed to interface with the TPMS already installed in the vehicle.

“Today, more than 120 different replacement sensor SKUs are required to service the increasing number of vehicles equipped with TPMS,” Schrader said. “With EZ-Sensor, tire dealers and service centers will only need to stock two EZ-Sensor SKUs to cover over 90% of the market, greatly reducing their inventory requirements. And by using EZ-Sensors, the risk of installing the wrong sensor is greatly reduced.”

Schrader said that the EZ-Sensor will be programmable using a variety of tools already in use, including the Schrader 21230 Diagnostic Tool, the Wheelrite Tech400 Plus from Bartec USA, and SPX’s OTC Tire Pressure Monitor Kit.

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."