Nitto Tire U.S.A. released its new NT421Q CUV tire, in addition to offering a first-ever look at its Invo tire mounted on a Liberty Walk Ferrari 458 I, at this year’s SEMA Show/Global Tire Expo. The company’s booth will also featured a BMW M3 and off-road racing cars equipped with the NT05.

For the first time, Nitto is presenting a “Live from SEMA,” a website. According to the tiremaker, using the designated hashtag (#LivefromSEMA), posts by attendees to social media sites will be automatically curated to “Live from SEMA,” enabling viewers throughout the world to check out the show activity live.

In addition, “those unable to attend the event can use the aforementioned hashtag to post requests for images of specific brand vehicles or show areas, and show attendees will in turn capture and share the requested images, thus providing viewers from anywhere in the world the virtual experience of actually being at the show,” Nitto said.

To visit the “Live from SEMA” website, go to http://livefromsema.nittotire.com.