Goodyear Tire & Rubber Co. has partnered with NASCAR driver Dale Earnhardt Jr.
Earnhardt will be the featured expert who chooses Goodyear tires on and off the track in a series of broadcast, digital and print ads, the tiremaker said.
“We are pleased to work with one of the premier experts in the sport to showcase Goodyear in a compelling and engaging way,” said Seth Klugherz, Goodyear’s director of marketing. “Dale Jr. is a true icon and superior brand ambassador.”
Earnhardt Jr., NASCAR’s most popular driver 13 years running and won his first NASCAR Sprint Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.