In its first year as the Official Tire of Major League Baseball, Falken Tire Corp. reported tremendous branded exposure for the company and its product line during MLB All-Star Week.

The company said it reached a household television audience of 14.2 million homes, including 5.5 million during the T-Mobile Home Run Derby on ESPN and another 8.7 million for the All-Star Game presented by MasterCard broadcast on Fox.

“We couldn’t have been happier with the entire week,” said Rick Brennan, vice president of marketing for Falken Tires. “This was a new experience for us, with a whole new set of fans we wanted to reach. At the end of the day, the Falken brand was seen by millions in-stadium, at FanFest and on the telecast of the game. It was a huge win for Falken.”

Falken was branded inside Petco Park, and had a booth at MLB All-Star FanFest in the San Diego Convention Center, including a remote control racetrack with MLB team cars, and a photo booth that produced vintage baseball cards for fans.