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Falken Scores Big at MLB All-Star Week

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Falken booth MLBIn its first year as the Official Tire of Major League Baseball, Falken Tire Corp. reported tremendous branded exposure for the company and its product line during MLB All-Star Week.

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The company said it reached a household television audience of 14.2 million homes, including 5.5 million during the T-Mobile Home Run Derby on ESPN and another 8.7 million for the All-Star Game presented by MasterCard broadcast on Fox.

“We couldn’t have been happier with the entire week,” said Rick Brennan, vice president of marketing for Falken Tires. “This was a new experience for us, with a whole new set of fans we wanted to reach. At the end of the day, the Falken brand was seen by millions in-stadium, at FanFest and on the telecast of the game. It was a huge win for Falken.”

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Falken was branded inside Petco Park, and had a booth at MLB All-Star FanFest in the San Diego Convention Center, including a remote control racetrack with MLB team cars, and a photo booth that produced vintage baseball cards for fans.

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