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Diesel Brothers, Cooper Tire Launch New Tire Brand At SEMA 2018

The DieselSellerz, stars of Discovery Channel’s hit show “Diesel Brothers,” have partnered with Cooper Tire & Rubber Co. to launch a new tire brand: Legion Tires.

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Cooper Tire & Rubber Co.

Cooper Tire & Rubber Co.

The DieselSellerz, stars of Discovery Channel’s hit show “Diesel Brothers,” have partnered with Cooper Tire & Rubber Co. to launch a new tire brand: Legion Tires.

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The team introduced their new Legion Diesel Power M/T, an all-terrain tire for mixed on-and off-road diesel trucks, at the 2018 SEMA Show Wednesday. Cooper said the team worked with its engineers to design the brand.

Legion Diesel Power M/T provides reliable, long and even tread wear with an aggressive buttress that provides off-road traction, absorption and puncture resistance. The optimized tread pattern reduces noise for a quieter ride on paved surfaces while still providing exceptional performance and durability on dirt and gravel. The tire is available in 11 sizes from 16-to 22-inch rim diameters. Additional sizes will continue to be added, focusing on the enthusiast diameters that are unique to the high-performing diesel application.

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“Our goal is to provide diesel truck drivers with high-quality products that reflect their lifestyles,” said Dave Sparks, CEO of DieselSellerz and founder of Legion Tires. “We have created an all-American tire with premium design features and functionality to provide truck drivers the confidence they need to take on any terrain.”

The Legion Power M/T is designed for high-powered diesel trucks, collaboratively designed with Sparks and his team that truly know the requirements of tire performance in a challenging environment. The tire offers wide lateral grooves that provide traction and grip, as well as stone ejectors to ensure it remains free of any road debris for enhanced durability. Legion Tires are designed to deliver unprecedented traction and off-road stability, without sacrificing its on-road performance and capabilities, with a reinforced sidewall using industry-leading technology backed by over 100 years of Cooper Tire excellence in engineering and truck tire design.

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