Yokohama Tire Launches New Work Truck Tire
The Geolandar A/T XD is engineered for full-size pickup trucks and commercial vans.

Nitto Tire Makes Foray into Side-by-Side Tire Market at SEMA 2018
Nitto Tire introduced its first product for side-by-side vehicles, called the Trail Grappler SxS, at the 2018 SEMA Show.

Diesel Brothers, Cooper Tire Launch New Tire Brand At SEMA 2018
The DieselSellerz, stars of Discovery Channel’s hit show “Diesel Brothers,” have partnered with Cooper Tire & Rubber Co. to launch a new tire brand: Legion Tires.

Falken Tire To Launch New Version of Wildpeak H/T for Pickup Trucks
During its second round of Falken Academy last week, Falken Tire gave dealers a sneak peek of what’s in the pipeline for this fall: an upgrade that will build on and replace the Wildpeak H/T HT01 for pickups and light trucks.

BFGoodrich Unveils New All-Terrain Tires
BFGoodrich launched two new all-terrain tires—the Cross Control S and Cross Control D— at the Mid-Atlantic Trucking Show in Louisville, Kentucky on Thursday.

Goodyear Introduces MaxLife Tire to its Assurance Line
The Goodyear Tire & Rubber Company introduced the Goodyear Assurance MaxLife tire during its 2018 Customer Conference in Nashville, Tennessee this week.

Michelin Pushes for Worn Tire Testing, Will Expand Premier Line this Year
Michelin North America wants to change the conversation around buying new tires.

Nexen Set to Introduce New Tire
Nexen has announced plans to launch an all-new tire that is “set to revolutionize this fast-growing tire segment” at the 2017 SEMA Show in Las Vegas.

Michelin Introduces New RDT Tire Designs
Michelin Earthmover has announced two new rigid dump truck (RDT) tires, the Michelin Xtra Load Grip and the Michelin Xtra Load Protect, each designed for its specific surface application.

Michelin Rolls Out New Regional Drive Tire
Michelin North America has introduced the Michelin X Multi D, a regional drive-position tire. The tire is designed for use in less-than-truckload, pick-up and delivery, food and beverage, and construction segments.

Pirelli Launches Drive Tire
Pirelli has launched a new tire dedicated to long haul drive applications —the Pentathlon D.
