Babcox Media, Inc. is pleased to announce David Sickels has been promoted to editor of Tire Review.
Since 1901, Tire Review has been committed to helping today’s independent tire dealers operate and grow more competitive businesses. It was the first brand in the Babcox Media portfolio, acquired in 1920, and continues to deliver a strong mix of operational advice, tire and service information and up-to-the-minute news across its print, digital and video platforms.
Sickels joined Babcox Media in April 2019 as Associate Editor working across our tire and commercial trucking portfolios. In 2021 he was promoted to Senior Editor of Tire Review as well as named Editor for our newest brand dedicated to electric vehicles, The Buzz. In his new role, Sickels will maintain his position on The Buzz.
“I’ve been immersed in the tire industry for the last several years and I’m thrilled for the opportunity to take the helm of Tire Review. I’m excited to continue to develop new content and engaging methods of delivering it to serve our loyal readership,” Sickels said.
Bill Babcox, CEO of Babcox Media, said, “Owners and operators depend on Tire Review to deliver market intelligence and news to drive their businesses. David, who has been instrumental to business – with his commitment to market coverage, skilled penmanship, and witty candor on screen, will be a terrific content leader for this brand.”
Sickels’s appointment makes him only the 12th editor of the brand in its 122-year history.