featured Archives - Tire Review Magazine
Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

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Sally Thomas taps into her tenacity to build on the success of her family’s tire business

Today, Sally Thomas and her brother, Bryan, operate eight retail stores, two commercial locations, three wholesale distribution warehouses, a Mighty Auto Parts franchise, and an e-commerce business.

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Three facts about modern electric power steering

EPS has enabled key vehicle advancements like stop/start systems, hybrids and advanced driver assistance features or ADAS.

How Phaelona Bradley champions customer service and breaks barriers

Phaelona’s commitment to making those around her better and improving customer relationships is helping to shape a customer-centric culture at Yokohama.

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Kevin Speroff’s passion for learning and analytical approach make him an industry asset

Kevin approaches everything he does with the mindset of the eternal student, constantly looking to develop himself.

Even in the face of adversity, Randy John proves he will remain resilient

Randy leverages his expertise and customer relationships to strengthen Double Coin’s brand presence.

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How Patti Jindra’s love of learning gives her tire shop the edge

Patti has made a career out of a commitment to professional development and to doing the best for the customer.

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Suzy Darter reflects on decades of breaking barriers and setting standards

Suzy saw a multitude of successes in the tire industry by avoiding distractions and doing right by the customer.

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A dedication to mentorship and support makes Cole Fraser shine in the tire industry

The Black’s Tire regional manager has a reputation for making those around him excel in everything they do.

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SUV/CUV tires continue to grow and adapt

Ask the customer questions to learn their routine and the type of performance they look for in CUV or SUV tires.

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Understanding vehicle ‘qualifiers’ for accurate TPMS diagnostics

Some qualifiers are easy to identify by looking at the vehicle, but others can be a little more challenging.

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The great tire tier debate

Are tire tiers all smoke and mirrors? Or is something more profound going on here…?

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