featured Archives - Tire Review Magazine
How AI is being used in your shop

AI has been around in the aftermarket for over 20 years, making life easier for techs and shop owners without ever threatening their jobs.

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How do you define a tire tier?

Tire dealers provided various views on what attributes define a tire manufacturer’s tier.

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Big O Tires details growth plans, training initiatives at 2024 conference and convention

2023 Big O Tires’ store sales reached an average of over $2.7 million and total chain store sales hit more than $1.28 billion.

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Continental debuts new sustainably-focused U.S. headquarters in South Carolina

The building’s 840 solar panels are capable of offsetting up to 25% of its total energy consumption.

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Three spark plug service and replacement tips

How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.

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Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

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Strategies for employee engagement and effective hiring practices

Managers play a pivotal role in shaping company culture and setting the tone for the organization.

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Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.

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The legacy lives on: Andrew Firestone’s journey from reality TV star to entrepreneur

Andrew’s sharp business acumen has been heavily influenced by family and his deep appreciation for his great-grandfather’s work developing the Bridgestone-Firestone company and brands.

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Effective shop management goes beyond sales growth

Shops that are run with an intentional focus on core business fundamentals tend to be the most successful in the long run.

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CUV/SUV tires continue to grow and adapt

Replacement tires will follow OEM trends toward fuel-efficiency while still meeting performance needs.

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Three cures for the most common TPMS customer complaints

After nearly two decades of existence, some key difficulties remain when it comes to TPMS service procedures and tools. 

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