Continental Tire’s ProContact with EcoPlus Technology was the winner of the New Products Showcase Awards for Best New Tire and Related Product at the Global Tire Expo/SEMA Show in Las Vegas this week. Criteria that ranked high on the judges’ selection for the awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, according to SEMA management. Runners-up in the category included Continental’s General Grabber and Coker Tire’s Excelsior Stahl Sport.