Continental Tire the Americas has returned as sponsor of the media center for the upcoming 2010 SEMA Show and Global Tire Expo.
"Continental’s Media Center sponsorship is an example of their support for the industry," said Peter MacGillvray, SEMA vice president of communications and events. "Thanks to the tiremaker’s assistance, the media center will serve as home base to nearly 3,000 credentialed editors and reporters at the shows."
Continental served as sponsor of the media center in 2007-08. "Continental has a lot of exciting news to share with the industry, and we believe the SEMA Show and the GTE provides us with an ideal platform to unveil what’s new," said Dana Zamalloa, CTA’s PR and communications manager. "We’re looking forward to sharing that news and appreciate the opportunity to connect with the industry through programs such as the SEMA Show sponsorship."
The SEMA Show and GTE will take place Nov. 2-5, at the Las Vegas Convention Center.