Continental Commercial Vehicles & Aftermarket was presented with an award for excellence at the annual Automotive Communications Awards during the recent Automotive Aftermarket Products Expo (AAPEX) show in Las Vegas.
Continental received the Best-in-Class award for Training Materials in the Business-to-Business Category for its instructional and informational videos, which were developed to support the VDO Redi-Sensor TPMS sensor program.
The annual Automotive Communications Awards program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, highlights advertising, marketing and public relations activities on behalf of aftermarket organizations. More than 250 entries were received in 2013.
The videos were developed for Continental by Barolin & Spencer Marketing Communications.