Under the title “Tests Show Winter Tyres Can Cut Braking Distances,” the article explained all the important features about the introduction of cold weather tyres in the U.K.
“Cold Weather Tyres, big sellers all over Europe, are not built to power you through snowdrifts and over glaciers. They work to give better grip and safer braking when the temperatures fall, and in the U.K. we get frosty mornings for about 100 days a year more in Scotland,” the article read.
During his research for the article Freeman visited Michelin’s development centre in Ladoux, France, driving Mercedes’ E280, and Ford C-Max, comparing them with Michelin’s summer and winter tyres.
In conclusion, the article described cold weather tyres as “the coming thing” and named Avon, Continental and Michelin as among tyremakers “pushing” their sale.