CEAT Specialty Tires has announced a new sponsorship of Professional Bull Riders (PBR) to increased awareness and sales to American farmers and ranchers.
To celebrate its sponsorship, the company had a mechanical riding bull at the Farm Progress Show. PBR rider Daniel Tinsman was at the booth on Wednesday to give tips and sign autographs.
Additionally, the media attending the Farm Progress Show were invited to ride the bull. Anyone who stayed on longer than 20 seconds generated a $100 donation by CEAT to the local Macon County 4-H. Ten of them did, so the company presented a $1,000 check to the local organization.