How Bridgestone Technology Shines in the Company's Latest UHP A/S Tire

How Bridgestone Technology Shines in the Company’s Latest UHP A/S Tire

The company's chief engineer of replacement tires breaks down the tire tech stuffed into the Potenza Sport all-season UHP tire.

In September, Bridgestone Americas released its new Potenza Sport all-season UHP tire. As with many UHP tire offerings, the company says the tire is targeted toward consumers who are enthusiastic about driving their sporty performance vehicles, but the tire has also been designed with a focus on regions that experience light snowfall. One attribute that especially caught our interest was the fact that this is the company’s first UHP all-season tire to feature Bridgestone’s “Enliten” technology, which the company says is engineered to help optimize all-season performance and provide longer wear life.

“Bridgestone’s position is that if the tire wears longer, we get more wear life that is more sustainable, and that’s better for the consumer,” says Dale Harrigle, chief engineer of replacement tires at Bridgestone Americas. “We like tires, but most consumers don’t want to go to the tire store and buy tires. If they have to buy fewer tires, they have to use fewer tires, and that’s more sustainable for the planet.”

On this episode of What’s Treading with Tire Review, we drill Harrigle on the science that’s been built into the Potenza Sport all-season UHP tire. Harrigle helps us understand how the tire technology found in the new tire works, the company’s targetted vehicle models, and when tire dealers can expect new sizes to be released.

Want more What’s Treading? Click here.

You May Also Like

Continental’s Total Confidence Plan provides customers with trust in their tire purchase

The Total Confidence Plan is Continental Tire’s coverage plan that comes with the purchase of any Continental passenger or light truck tire.

When customers come into your shop or dealership looking to purchase new tires, they aren’t just looking for an upgrade – they’re looking for confidence that their new tires will provide safety and comfort. If customers purchase Continental tires, they can get those benefits and more, thanks to Continental’s Total Confidence Plan.

Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

WT YT-Sonic-Tools-1400
How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.

WT-anyline-1400
How Cosmo Tires fuels growth through authentic connections

Gain insights into how Cosmo Tires plans to expand its footprint and its engagement with consumers and partners.

WT-YT-tgi-cosmo-tires-1400
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
Other Posts
Apollo Tyres launches Vredestein Ultrac Pro UUHP summer tire

The Vredestein Ultrac Pro is 13% lighter than its predecessor, comes in 18- to 24 in. sizes, and caters to a diverse array of vehicles.

Apollo-Ultrac-Pro
Everything you ever wanted to know about Formula E tires

Learn how tire technology affects the highest level of all-electric racing from three different perspectives: The president of Hankook Tire North America, a tire engineer, and a Formula E driver.

Hankook-QA-Car-1400
Pirelli named tire partner for the Audi RS 4 Avant 25 year edition

The anniversary edition of the sports estate car has two tire options: Pirelli P Zero Corsa and Pirelli P Zero Trofeo RS tires.

Pirelli-Audi-partnership
Pirelli works with Porsche to develop the P Zero Trofeo RS and P Zero Corsa tires

The companies said these tires have been specifically designed to offer pleasant driving on the road as well as on the track.

Pirelli-P-Zero-Trofeo-RS