Bridgestone Americas enlisted the help of comedian and actor Will Arnett to advertise its line of DriveGuard tires.
Will Arnett’s career includes roles in TV series such as Arrested Development and 30 Rock, and in films such as The Lego Movie, Ratatouille and Blades of Glory.
In the commercial, Arnett plays a father facing a flat tire at an inopportune time: he’s run out of diapers. The spot shows Arnett avoiding the worry, frustration and inconvenience associated with a flat tire by equipping his car with DriveGuard tires from Bridgestone, which allow drivers to travel up to 50 miles at up to 50 miles per hour to safety after a flat.
“We increasingly rely on our tires and vehicles to get the job done, especially as our lives and schedules become more demanding,” said Philip Dobbs, chief marketing officer, Bridgestone Americas. “Will’s fun and comedic tone is the perfect way to show how he, particularly as a dad himself, can appreciate the run-flat technology of DriveGuard tires when he needs it most. DriveGuard tires from Bridgestone are engineered to help drivers stay in control of their busy lives – even when they are faced with a flat tire.”
The Bridgestone DriveGuard tire television ad campaign premiered May 14 on primetime network programming.