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Bridgestone Announces New Marketing Director for Bandag

Bridgestone Americas has announced LaTres Jarret as director of marketing for Bandag. Prior to joining Bandag, Jarrett managed marketing campaigns for a number of leading brands.

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Bridgestone Americas has announced LaTres Jarret as director of marketing for Bandag. Prior to joining Bandag, Jarrett managed marketing campaigns for leading brands such as Pepsi, Gatorade, Cap’n Crunch and Dole, among others. She also facilitated licensing partnerships on behalf of CSM Bakery Solutions with brands such as Hershey, Cinnabon, Oreo and Welch’s.

“We are excited to welcome LaTres to the Bandag team,” said Eric Higgs, vice president, marketing, commercial tire group, Bridgestone Americas Tire Operations. “LaTres brings more than 16 years of valuable experience in brand-building and customer strategies. She is a natural team leader and creative thinker who is well-suited to take Bandag marketing initiatives to the next level.”

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Jarrett earned a Master of Business Administration from the University of Michigan and a Masters in Chemical Engineering from the University of Louisville.

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